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From launching Kodak Alaris campaigns that captured hearts to helping Lufthansa navigate complex digital ecosystems, I've always believed that successful strategy is more than clicks and metrics—it's about creating meaningful moments.
By blending generative AI with authentic brand storytelling, I design B2B & B2C campaigns that resonate with people and outperform benchmarks. Whether you're growing a brand or redefining one, I bring global experience and a tailored touch to turn your vision into a strategic roadmap for impact.
Zsofia and I met each other in an AI event in Frankfurt. At the time I was looking for a Marketing Manager to help our new startup with our GTM strategy.
we were an AI solution designed for social media affairs of micro enterprises.
at the time, Zsofia and I decided to run few experiments together to find about the GTM for such a complex market.
later in the process we identified critical partners and shaped a different strategy for our startup. Her insights helped us to define a new path towards a pivot in the startup.
Zsofia is sharp smart and pleasantly passionate.
it is so easy to work with her and she always comes with new ideas.
Zsofia is an extremely talented, go-getter professional, and is really supportive to all her colleagues. She is a great team player, and shows immense creativity, innovativeness in her work. And creativity is what matters in marketing. Her empathy and communication skills add to Zsophia's multi-faceted personality. She is a driven and consistent performer who knows how to manage lead gen, social media and digital marketing for the benefit of the organisation. I have enjoyed working with Zsofia in the past one year, and also learnt a lot from her.
Zsofia worked in my team at Mindshare. She was responsible for big digital campaigns for a very bid global client. She is a highly motivated, and passionate employee. I am always surprised by her creatives thinking, and her willingness to learn and take on these new responsibilities, which is something to be desired in any professional.
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Emotional Contagion during Decision Making – The Power of Emotions in Modern Marketing
B2B decision-making is often swayed by emotions rather than logic alone.
Let’s make things zSofisticated!
