Prompting the Future AI and Beyond

DMEXCO 2024, a major event for digital marketing, took place in Cologne, Germany, from September 18th to 19th. The event featured over 850 speakers, 200 hours of programming, and 650 exhibitors, with a strong focus on AI and its impact on creative advertising. The conference highlighted both the potential benefits and risks of AI-generated content, such as deepfakes.