In this episode of the Designing a Hero podcast, join host Nadine Soyez and digital marketing and AI consultant Zsofia Raffa as they dive into the evolving world of AI across global markets. Discover the differences in AI adoption between Europe and the Middle East, explore the "AI First" mindset, and learn how businesses can strategically integrate AI into their workflows. From chatbots to agentic AI, this conversation unpacks the nuances of AI technologies, the importance of data quality, and the cultural factors influencing AI implementation. Whether you're a business leader, marketer, or tech enthusiast, this episode offers actionable insights to help you navigate the AI landscape.