Ethical Data usage - learnings from a successful Startup

Podcast - The volume of data is growing exponentially; ethical data handling has become a top priority for businesses—especially in marketing and AI. With predictions suggesting that around 181 zettabytes (ZB) of data will be generated globally by the end of 2025, companies must evolve their data management strategies to protect their customers and brand reputation. Ethical data usage is not just a matter of compliance—it’s an opportunity to build trust, safeguard customer privacy, and ensure fair and secure experiences. (English)