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I am a creative digital professional with a strong B2C & B2B background, successfully managing campaigns for renowned brands like Kodak Alaris and Lufthansa. Leveraging years of expertise in digital strategy, marketing, and data, I craft impactful regional campaigns and content strategies.
My focus is on digital marketing and thought leadership, combining cutting-edge technologies like Generative AI with a focus on emotional connection to drive results.
Emotional Contagion during Decision Making – The Power of Emotions in Modern Marketing
B2B decision-making is often swayed by emotions rather than logic alone.
Let’s make things zSofisticated!
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